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	<title>What&#039;s New on the Avenue? &#187; marketing</title>
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	<link>http://www.carmanavenue.com</link>
	<description>People always ask me what&#039;s new, so I&#039;m writing my answers down.</description>
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		<title>Background Prostitution</title>
		<link>http://www.carmanavenue.com/background-prostitution/</link>
		<comments>http://www.carmanavenue.com/background-prostitution/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 04:59:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[background]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Chris Brogan]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twittad]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.carmanavenue.com/?p=88</guid>
		<description><![CDATA[Recently, custom Twitter background images have become a popular design feature — specifically, backgrounds that give more information on the Twitterer and link to a website and email address. Because Twitter profiles allow only limited customization, a basic design standard &#8230; <a href="http://www.carmanavenue.com/background-prostitution/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Recently, custom Twitter background images have become a popular design feature — specifically, backgrounds that give more information on the Twitterer and link to a website and email address. Because Twitter profiles allow only limited customization, a basic design standard has been unofficially developed to take advantage of different browser resolutions. Generally, this includes a top bar with a logo or name aligned left, and a sidebar box containing a headshot, information and links.</p>
<p>Good background images integrate well with the Twitter profile layout, and better ones look good while doing it. One of the best Twitter backgrounds I&#8217;ve seen is on Chris Brogan&#8217;s profile, because it accomplishes both while maintaining <a href="http://www.chrisbrogan.com/" target="_blank">his website&#8217;s branding</a>.</p>
<p><a href="http://www.carmanavenue.com/wp-content/uploads/2008/11/main-bg.jpg"><img class="alignnone size-medium wp-image-89" title="main-bg" src="http://www.carmanavenue.com/wp-content/uploads/2008/11/main-bg-500x195.jpg" alt="main-bg" width="500" height="195" /></a><br />
<span class="caption">Click on the image above to see what a good Twitter background looks like, or go to <a href="http://twitter.com/chrisbrogan" target="_blank">Chris Brogan&#8217;s Twitter profile</a> to see it live.</span></p>
<p>Chris uses a different photo of himself than he did for his avatar, which is a smart move. My only suggestion for Chris would be to decrease the leading (line spacing) of the text, since I can&#8217;t see his URL and email address on my MacBook at 1280 x 800 resolution (I have three Firefox toolbars open, but that&#8217;s probably about average for Twitter users).</p>
<h4>I am a social media whore.</h4>
<p>Instead of practicing what I preach and creating my own Twitter background image, I&#8217;ve decided to sell myself. Actually, after reading Rob Blatt&#8217;s post &#8220;<a href="http://www.robblatt.com/interweb/selling-ads-on-my-twitter-page/" target="_blank">Selling ads on my Twitter page</a>&#8221; in September, I decided to sign up with Twittad and see how much somebody was willing to pay me to use background space that I wasn&#8217;t using. Basically, Twittad lets Twitterers choose a duration and price for their profile, and advertisers can then purchase the spots. After researching prices that other Twitterers with a similar amount of followers were asking, I decided on one month for $20.</p>
<p>I neglected to fill out my Twittad profile, and I forgot about it until today, when I got an email that my profile had sold. The buyer? Twittad. I don&#8217;t know if my profile finally sold because Twittad is launching a new advertising campaign on their own platform, or if it&#8217;s because I have a few hundred more followers than I did when I set the price, but I accepted the ad and set it as my Twitter background:</p>
<p><a href="http://www.carmanavenue.com/wp-content/uploads/2008/11/bfc560.jpg"><img class="alignnone size-medium wp-image-90" title="bfc560" src="http://www.carmanavenue.com/wp-content/uploads/2008/11/bfc560-500x420.jpg" alt="bfc560" width="500" height="420" /></a><br />
<span class="caption">View <a href="http://twitter.com/carmanavenue" target="_blank">my Twitter profile</a> to see this ad live (at least for one month).</span></p>
<p>As <a href="http://mashable.com/2008/09/02/twittad/" target="_blank">Adam Ostrow pointed out</a> on <em>Mashable</em>, there are a number of problems that Twittad has to contend with, <q cite="http://mashable.com/2008/09/02/twittad/">the first of which is that page backgrounds are not clickable and there is no easy way for a third-party service to track any meaningful metrics other than impressions</q>. I don&#8217;t expect Twitter advertising to be a major source of revenue for any advertisers, but it is a fun branding platform.</p>
<p>In fact, I&#8217;m now considering buying ad space to advertise <em>The G Spod.</em> I think designing a background and choosing the right profile spot will be a fun way to spend my extra $20.</p>
<h6>**UPDATE**</h6>
<p>I decided to donate my Twittad proceeds to the ASPCA.</p>
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